Imagine a future where mobility and sustainability go hand in hand.

Hi, I'm Branco Calleja, currently CEO at Yup; the first public-private network of secure parking and charging for micromobility, connecting users with cities.

From Barcelona, where I was born and live, I have had the opportunity to travel and see the world, exploring different cultures and ways of doing business. This global vision is what inspires Yup Mobility's approach; always looking one step further to connect users with cities in an efficient, ecological and functional way.

We design safe, modular and customizable parking and loading systems so that any space can become a model of efficiency. Our mission is clear; transform urban spaces with easy-to-integrate technology and tangible results.

This translates into:

- Reduced carbon emissions.
- Efficient and safe parking spaces.
- Reduced costs and maintenance.

I have worked on projects related to energy and mobility, two major challenges of our era. At Yup Mobility, we work for a future where urban mobility is smarter, more efficient and sustainable, helping cities transform and adapt to new ways of moving.

Because no, there is no planet B.

With more than 10 years of experience we have worked with renowned organizations such as Carrefour, Barcelona City Council, Amazon, Decathlon, CBRE and Westfield. In addition, we collaborate with Companies for Sustainable Mobility (EMS), the European Institute of Innovation and Technology (EIT), and the Light Mobility Cluster among others.